KPLC's new transmitting tower operational

7 At Your Service KPLC, Southwest Louisiana 's television news station and NBC affiliate, has restored service to the region from a new state-of-the-art tall tower located near Fenton.

The station's previous tower and a second tower under construction both fell to the ground on March 4, also destroying a building containing transmitting equipment.

The station cleared the wreckage and rebuilt the tower and building in record time, allowing all of Southwest Louisiana to once again see its news, public affairs and entertainment programming. KPLC is the area's source for NBC coverage of the Summer Olympics from Athens , Greece this month.

"We are delighted to welcome back those viewers whose service was impacted by the fall of the towers," said KPLC Vice President and General Manager Jim Serra. "The completion of our new tower provides a full-power analog signal on channel 7, and a full-power digital television signal on channel 8."

KPLC's digital signal brings Southwest Louisiana high-definition television (HDTV) coverage of the Olympic Games. The station's HDTV signal provides theatre-quality picture and sound to the newest-generation digital television sets. Many NBC programs are produced to HDTV standards, and the network is providing its first high-definition coverage of the Olympics this year.

For the past five months, KPLC has provided viewers television service from its backup tower in downtown Lake Charles , area cable systems, and a low-power station in Jennings . Viewers who have been receiving a weaker signal during this period should find their KPLC service restored to its previous quality. The station reminds viewers to check their antennas and ensure they are aimed at KPLC's new tower, which is located about 25 miles northeast of downtown Lake Charles.

KPLC is celebrating its 50th year of service to Southwest Louisiana. In addition to its television programming, the station also operates kplctv.com, the region's most comprehensive and most-viewed website. KPLC is owned by the Liberty Corporation, which operates television stations and other media properties throughout the South.