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Saints to Re-Launch Official Web Site

Published: Jun. 23, 2003 at 8:28 PM CDT|Updated: Jul. 13, 2003 at 9:50 PM CDT
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June 23, 2003
Reported by New Orleans Saints

New Orleans Saints fans will have more than football to look forward to this season. The club has partnered with Louisiana-based EATELWEB to develop and design an exciting new official web site for Saints fans. The club's official web site - www.NewOrleansSaints.com - is scheduled for re-launch before the upcoming football season, and promises to offer quick news and information delivery, enhanced functionalities, access to Saints and NFL statistics, and much more.

"Saints fans are very loyal and we are committed to providing them with the constant flow of information they expect and demand," said Conrad "Connie" Kowal, the Saints' senior director of marketing and business development. "We expect our new site to generate excitement from fans and we will promote the new www.NewOrleansSaints.com heavily this fall." Chris Pika, the club's Director of New Media, will manage the site on a day-to-day basis. He said the club conducted an exhaustive search of national, regional and local companies. In the end, EATELWEB stood out because it offered everything that the national firms could and more, while also being based locally in Louisiana .

"When we began the internal process of examining our criteria for a web site partner, we had very exacting standards that a company would have to meet," Pika said. " EATELWEB's commitment to their product was on par with national companies that do Internet business with NFL clubs. To have that level of product and service available to us from a company based in Louisiana made EATELWEB the best choice to partner with for the re-launch of www.NewOrleansSaints.com." EATELWEB Manager Jason Domangue said his group will design and program every aspect of the Saints site.

"We are building this new web site with the fans' needs and interests in mind," Domangue said. "It's going to be a big, bold site that fans will want to return to again and again."

A key element of the web site's design will actually never be seen by the public, instead hidden on the back end. EATELWEB will embed the site with custom content tools so Saints staffers can spend more time creating content and less time programming. The content tools will make entering information as easy as cutting and pasting text from one location to another. Internal programming created by EATELWEB will then automatically format and place content in the appropriate locations.

Domangue said that Saints fans have a lot to look forward to with the launch of the new web site, including more in-depth content; enhanced photo galleries, and streamlined registration for online newsletters, chat rooms and message boards. On game days, the main page will transform to focus on the Saints match-up with the rival team, with special information regarding history, key players and more.

"With the excitement of the upcoming season and the way we plan to promote the new www.NewOrleansSaints.com web site, we're expecting the site to carry heavy traffic, Domangue said. "I think initially we'll be looking at two to three million page views per month." EATELWEB's contract with the New Orleans Saints gives the company its second successful high-profile sports web site client. LSU sports .net, the Official web site of LSU Athletics, was EATELWEB's first major sports client. In 2001, the Greater Baton Rouge Business Report and the Baton Rouge Technology Council named LSU sports .net "Web site of the Year".

EATELWEB beat out several national firms for the Saints web project, including two companies that hold roughly one third of the NFL's Internet business combined. EATELWEB is a full-service Web development firm offering planning, development, design, and hosting services. Other EATELWEB clients include Associated Food Stores, Mary Bird Perkins Cancer Center , and Louisiana Workers Compensation Corporation, to name a few. For more information about EATELWEB, visit www.eatelweb.com.

EATELWEB is owned by EATEL, a privately-owned, full service communications company that provides Web development services, local and long distance services, directory advertising, and Internet services to residents and businesses in Gonzales, Baton Rouge , Lafayette and New Orleans . A Patrons Saints Partner since 2001, EATEL is the Official Local and Long Distance Provider of the New Orleans Saints .