NEW ORLEANS (WVUE) -The National Football League has announced that they selected Caesars Entertainment Corporate as the first-ever official casino sponsor of the NFL.
Caesars Entertainment owns Harrah’s Casino in New Orleans.
Beginning with the upcoming 2019 NFL playoffs, this multi-year sponsorship is focused on Caesars providing unique experiences for NFL fans by using its casino properties, celebrity chefs, premier music artists, and a wide range of entertainment elements.
Caesars will have the exclusive right to use NFL trademarks in the United States and the United Kingdom to promote Caesars casino properties and activate at key NFL events including the Super Bowl and NFL Draft.
“We couldn’t be more excited to work with one of the world’s largest gaming and entertainment companies,” said Renie Anderson, Senior Vice President, NFL Partnerships, Sponsorship and Consumer Products. “Combining the NFL with Caesars' expertise in world class entertainment will provide our fans unique experiences both here in the United States and abroad.”
Seven NFL Clubs have relationships with Caesars Entertainment, including the Falcons, Ravens, Bears, Colts, Saints, Raiders, and Eagles. These partnerships along with the new League deal are for the Casino category only and do not include sports betting, daily fantasy or hotels/resorts.