McDonald’s changing its breakfast menu

Company hopes to win back customers with changes

McDonald’s changing its breakfast menu
McDonald's is expanding its breakfast menu in hopes of drawing more customers. (Source: CNN)

(CNN) – Breakfast at McDonald’s is going to look a little different soon.

The company announced Tuesday that it would expand its breakfast menu.

Along with new items, there will also be local deals.

McDonald’s said the changes should help “win back customers” who are eating the most important meal of the day somewhere else.

On Tuesday night, the company confirmed that three kinds of “Triple Breakfast Stacks,” its first new breakfast sandwich in five years, would be included on the breakfast menu.

“Triple Breakfast Stacks come with two slices of melty American cheese between two savory, hot sausage patties,” McDonald’s said in a press release. “They’re topped with crispy, thick-cut Applewood smoked bacon and an egg. Guests can opt for their choice of a toasted McMuffin, buttery and flaky biscuit, or sweet and savory McGriddles cakes.”

The sandwiches will be available starting Nov. 1.

McDonald’s has already made some recent changes to its breakfast menu, including $1 coffee and $1 breakfast sandwiches at some locations. A company spokesman said it’s too early to tell if those changes are paying off.

But McDonald’s has clearly had success in the past with using its popular breakfast items to boost profits. Sales surged after it launched the all-day breakfast menu in 2015.

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