If you think shopping at chain stores are cheaper, think again! This is one myth that doesn't hold up under scrutiny.
If you take a closer look you'll find the savings is not across the board. Chain stores often have researchers investigate to uncover which items shoppers use to price compare. Then these stores can mark down those items while marking up others.
So if you're serious about bargain hunting, you may find some of the best deals at home grown businesses.