The new McNeese strength coach, Ben Sowders' plan is to regenerate the energy and passion on the football field. You’ll certainly hear him before you see him.
“I think it all starts with having a passion and having enthusiasm and having energy every day," said Sowders. "I think for us as coaches, we have to lead by example.”
Sowders believes that to be great, you need to give it your all, every single day.
“[I believe in] developing discipline, developing self-accountability and knowing that there's always repercussions, when things don't get done there's always a repercussion", Sowders said. "Just developing our program on the backbone of discipline because that's where it all starts.”
He's even developed a mantra. He calls it 370.
"370 miles from Lake Charles to Frisco, Texas. That’s where we play the national championship. It’s always a constant reminder every time we have a training session. Any time we have anything whether it be mobility, or any type of work in the weight room. 370 is huge," Sowders said. "They understand what it’s about and they understand why we’re working every single day.”