What are pre-roll and post-roll video ads? | KPLC Digital - KPLC 7 News, Lake Charles, Louisiana

What are pre-roll and post-roll video ads?

A popular ad campaign for many businesses is the use of pre-roll and post-roll video ads.

Pre-roll video ads, which usually run between 15 and 30 seconds, play ahead of a video when a user chooses to watch it.

Post-roll video ads are built in a similar way, but play just after a user watches a video.

Why pre-roll and post-roll?

Many businesses choose this type of ad in order to take advantage of a generally captive audience. The user wants to watch a video they are interested in, and is willing to wait and watch an advertiser's message in order to get the content they are after.

Want to know if pre-roll or post-roll advertising can be right for you?

Contact Andy Jacobson at 337-437-7590 for opportunities.

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