Candidates in US Senate race create memorable ads - KPLC 7 News, Lake Charles, Louisiana

Candidates in US Senate race create memorable ads

Congressman Bill Cassidy and Sen. Mary Landrieu Congressman Bill Cassidy and Sen. Mary Landrieu
BATON ROUGE, LA (WAFB) -

In a sea of political ads, it's sometimes hard to get noticed, but there have been two commercials that were released late in the US Senate race that stick out.

It may be hard to remember who appropriated what for which border fence or who's bill did what for the failed Keystone Pipeline, but chances are Louisiana voters know Congressman Bill Cassidy sometimes loses his place in a speech or that a young girl confuses Sen. Mary Landrieu with President Barack Obama at a spelling bee.

According to longtime political consultant Roy Fletcher, a good political spot - positive or negative - needs to be authentic and stick with people.

"The jingle was fabulous, Bob Odom," Fletcher said. "I mean, that's 40 years ago and I still remember that, you still remember that and a lot of people do."

"We've seen so many political spots that anything that smacks of originality is something that captures the imagination of the electorate," said political analyst Jim Engster. "That's what candidates are striving for."

Engster played a memorable ad from Louisiana's past on his new evening radio show on Talk 107.3 FM from the race for the same Senate seat up for grabs now. Back then, it was J. Bennett Johnston trying to fight off David Duke.

David Duke led the Ku Klux Klan...Still burning crosses in the night - still snapping the Hitler salute…

"That was a memorable one and it may have won the election for Bennett Johnston because he needed to remind voters of Duke's sinister past. Now, Mary Landrieu, all she has is Bill Cassidy in a doctor's coat, so she's got to run something that she believes shows that he is not ready for primetime," Engster explained.

The Washington Post called the ad against Cassidy rough, while others think it could backfire, saying that an ad like this only really comes out when a campaign is getting desperate. As for the one against Landrieu, it may seem original. However, it turns out the same ad has been used in other parts of the country with different candidates literally inserted in, with all of them claiming a particular person was the deciding vote on Obamacare.

"It's got to be memorable, it's got to be authentic and it's remembered for better or for worse. It's remembered," Fletcher added.

Cassidy received a little help from a big name Tuesday during the final stretch before the December 6 runoff election for the US Senate race. Texas Gov. Rick Perry joined Cassidy on the campaign trail Tuesday afternoon. The pair is making a total of three stops in southern Louisiana, including one in Baton Rouge.

Sen. Mary Landrieu is also hoping to win votes with a "cookies and conversation" event with seniors in Houma.

Both candidates will face off on WAFB in the only debate before the runoff. The Final Debate will be held on Monday, December 1. You can watch it live starting at 7 p.m. on WAFB, www.wafb.com, as well as our free mobile news app.

Follow all news about the debate via Twitter using #TheFinalDebate @WAFB.

Copyright 2014 WAFB. All rights reserved.

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