Telematics Update: Will OEMs or CE Tech Giants Prevail in the Race to Control the In-Car Dashboard? - KPLC 7 News, Lake Charles, Louisiana

Telematics Update: Will OEMs or CE Tech Giants Prevail in the Race to Control the In-Car Dashboard?


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In recent weeks, the addition of new members to Googles Open Automotive Alliance (OAA) (Ford, FIAT Chrysler, HARMAN, VW & Renault) has caused a wave of introspection from OEMs, TSPs and content providers. This self-examination stems from the uncertainty of the future role of these traditional players in the midst of CE tech giants entering the telematics value chain.

(PRWEB) July 14, 2014

There can be no doubt, interest in the connected car is widening and altering the ecosystem and in turn, driving innovation. In many ways, this will help the auto industry offer the in-car connectivity features that consumers have come to expect from mobile devices and have demanded in the car for years. However, the direct involvement of Apple and Google in the car will revolutionise how OEMs and the corresponding value chain see their customers, business models and future areas of growth. Essentially, the industry has two options. The first - turn away from intruding players to protect brand value and control of dashboard interface; but this now seems unrealistic and isolationist. The second and more popular option is to cooperate with the CE community so that innovative, familiar content and interfaces, unrestricted by vehicle product cycles, can attract consumers. This debate will be afforded special attention at the Telematics Munich Conference & Exhibition 2014 where senior execs from FIAT, Chrysler, Airbiquity, Volkswagen and NNG will explore the parameters of this exact topic. Here is a link to the website -

Telematics Munich 2014 project director, Andrew Pym, stated: "Apple and Google have made direct plays for the automotive telematics space. OEMs and Tier 1s are signing up to these programme commitments quickly but what will this mean for their business in the long run? Data, the consumer relationship and the dashboard is a primary piece of real estate in the connected car and seemingly, the keys are being handed over to their CE counterparts. In Munich in November, we will pinpoint the rationalisation behind this move at a time when cars are just starting to be rolled out with CarPlay and Android Auto capabilities."

Telematics Munich, now in its 12th year, will once again serve as the platform to develop new business relationships, ideas and cutting edge technology that will move the connected car forward once more.

The full agenda and speaker line-up has been announced in the last week here:

Topics: The Trends That are Driving an Auto Mobility Evolution

Telematics Munich will explore the most crucial topics that are revolutionising the telematics industry:

  •     Move With The M2M Hype Curve - Align the tech of other connected industries (e.g. home automation and health) with the car to draw closer to a totally connected lifestyle
  •     Tech Titans Enter The Connected Car Discuss the business model and CRM repercussions for entrenched telematics players as CE giants move into the ecosystem
  •     Auto Mobility Towards 2020 Debate OEM commitments, V2X tech and smart cities today to plot the path of automated vehicle technology of tomorrow

For the complete breakdown of the features of Telematics Munich, visit:

Register before Friday, July 18 via the secure link below to take advantage of a 400 saving on all conference passes:

Our Most Prestigious Line-up of Speakers Ever

Over 100 industry thought leaders, including executives from VW, the United Nations, Daimler, Nissan, Facebook, Toyota, Renault, Denso, Ford, FIAT and many others, will share their dynamic insight into the most significant technologies and trends that are affecting the telematics industry.

The full speaker line-up is now available on the website:

You can see the full agenda here:

Industry endorsements:

Telematics Munich 2013 was indeed the Paris Motorshow of the telematics world. - Kia

The show was very well organized and gave a comprehensive overview of the main trends in the main telematics market segments. - Ford Europe

One of the best industry shows I have been at from a industry networking perspective! - Microsoft

Telematics Update is really a great opportunity to get so many market insights and new contacts in such short time period. - Audi

To reserve your exclusive Telematics Munich 2014 brochure, giving you the complete programme and speaker line-up click here -

Or contact the Telematics Update team at munich(at)telematicsupdate(dot)com.

Register before Friday, July 18 via the secure link below to take advantage of a 400 saving on all conference passes:

About Telematics Update:

Telematics Update Conferences are the most prestigious in the industry. We produce the largest telematics events in North America, Europe & Asia, and attract the most influential speakers providing a rich environment for establishing strategic relationships and networking.


Jack Palmer
Project Director | Telematics Update
7-9 Fashion Street, London, E1 6PX, UK
T: +44 (0) 20 7375 7572 (Global) / 1 800 814 3459 ext 7572 (USA Toll Free)
E: jpalmer(at)telematicsupdate(dot)com

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