Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact firstname.lastname@example.org.
NEW YORK, Dec. 23, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
India Media and Entertainment Industry; Digital Media Outlook 2013
This is the most in-depth report on the Indian Digital Media and Entertainment Industry currently available prepared by Indian researchers who know the market inside and out.
If you're a media owner looking to enter the Indian market or need to keep abreast of key changes and developments, this is the report you need to keep you up-to-date in this fast moving, lucrative market.
This report looks at Internet consumption, digital advertising, Mobile adoption, social networks and additional information on the digital landscape in India. The report outlines who the important foreign and domestic players are which will show you what competitors are doing and also identify potential partners (see companies covered for more detail). This report presents the current market conditions and growth forecasts out to 2016 and in some cases 2025; useful in helping you ascertain which areas represent most opportunity.
- Macro-Economic Overview; Composition of Consumption Expenditure across Segments
- Major Player coverage across digital
- The Internet Infrastructure in India; India Internet Consumption & Behaviour
- Mobile Telephony 2G, 3G, Mobile Value Added Services (MVAS)
- Mobile advertising, Mobile Applications, Smartphones, Tablets
- Growth of India's Top Social networking Sites
- Detail on Digital Advertising
- Surveys including Internet & Mobile Association of India survey (IAMAI)
Many media companies have bought reports from East West Information Services to help with market entry strategy and due diligence in the Indian media market.
Whilst traditional media like Television and Print presently dominate the Indian Media & Entertainment Sector, worth more than USD 7 Bn and still accounting for three-fourths of the sector size, as in Western economies it is digital media which is showing the most spectacular growth, albeit from a relatively low base in India.
As in other sectors, the digital and mobile sector needs to be viewed in terms of two very separate revolutions happening across India:
One is the explosion in reach and usage among the population at large, with relatively simple and very low cost technology. India boasts the extraordinary figure of 950m mobile phone subscriber accounts – probably about 750m of which are active. A high proportion of the phones (currently 95%) will remain simple technology on very low subscriber tariffs for some years. The major growth in revenues, here, will be associated with SMS, music downloads and simple social networking not requiring internet access. The content opportunities for international players are likely to be modest.
The second revolution is in internet connectivity among the higher SEC groups. 'White collar' workers increasingly have internet access at work, some have access at home and a growing number have smart phones (and as yet a tiny number, tablet devices) - albeit using Wi-Fi rather than 3G for connectivity. Collectively, about 100m Indians are using the internet. Those who are connected are rapid adopters of social media. Facebook has recently surpassed 50m users in India and is by far the largest of the social networks at present.
Indians are culturally still hesitant about online/mobile purchases owing to fears of fraud, misrepresentation, identity theft and prefer Cash on Delivery payment modes. The Corporate segment too has been realtively slow to advertise on-line, still less than 5 per cent of their overall advertising budget. A large majority of Indian companies have been hesitant to align their marketing strategies with the digital media. But consumer behavior is starting to change and marketing will rapidly follow.
Continued growth in internet penetration and mobile device access is expected to drive consumption. This will further drive adoption by advertisers and developments in the payment ecosystem to facilitate better monetization, and hence revenue growth. It is a certainty that the growth of internet activity in India will be via mobile devices. Low cost tablets (not Apple i-pads) and budget smart phones will become the devices of choice. It is also a certainty that low-cost connectivity will be necessary, if volumes are to grow rapidly. And innovative pricing models for digital content will be critical for the industry's long term success.
1. Executive Summary 04
a) The Macro-Economic Outlook 04 People and Demographics - Growing Middle Classes
b) The Media Economy 05
2. Macro-Economic Overview 08
a) Overview 08
b) The Indian Consumer Landscape 13
Share of Average Household Consumption
Four Key Segments
Composition of Consumption Expenditure Across Segments
3. The Indian Digital Media Industry 24
a) Executive Summary 24
b) The Internet Infrastructure in India 25
c) Consumer profile and behavior 34
India Internet Consumption & Behavior
d) Digital market sub sectors summary 42
Commerce and Transaction
Factors driving growth in mobile apps
Overall digital prospects and development
e) Key verticals and major players 52
Consumer Digital – Segmentation Utilities
Growth of India's Top Social networking Sites
Usage of India's Top Social networking Sites
f) Appendix – Detail on Digital Advertising 60
Tata Docomo Reliance, Airtel, Idea and Vodafone. State owned MTNL and BSNL
Tata Teleservices (TTSL)
Sistema Shyam Teleservices (MTS India)
Bharat Sanchar Nigam Limited (BSNL)
Reliance Industries (RIL)
Alcatel Lucent, Ericsson and Huawei
Micromax, Karbonn, Lava
HCL, Karbonn, Micromax, iBall, Micromax
Bharat Sanchar Nigam Limited (BSNL)
Human Resources and Development ministry
Multi Screen Media (Sony Entertainment Television),
TV Today Network
Zee Entertainment Enterprises
Gemini New Media Ventures
The Times of India
HT Media Ltd
TripAdvisor Media Group
Tata Docomo Photon+
Android 2.2 OS
Android 4.0 Operating system
iOS from Apple
Android from Google
OMG from Yahoo
Federated Media Publisher
Yahoo-ABC News Network
Wikimedia Foundation Sites
TripAdvisor Media Group
List of Schemes:
National Broadband policy
National Mission on Education through Information and Communication Technology (NME-ICT)
National Telecom Policy targets
National Council for Applied Economic Research (NCAER)
To order this report: India Media and Entertainment Industry; Digital Media Outlook 2013
Contact Clare: email@example.com
Intl: +1 339-368-6001
©2012 PR Newswire. All Rights Reserved.