Abercrombie CEO: We won't sell clothes for larger women - KPLC 7 News, Lake Charles, Louisiana

Abercrombie CEO: We won't sell clothes for larger women

(KLTV) - At your nearest Abercrombie & Fitch, you can find shirtless salesmen and the latest distressed denim  but, if you're looking for a women's extra-large blouse you're out of luck.

The trendy retailer's CEO doesn't want your business.

"He's been very successful so he doesn't want anybody in the store that doesn't fit that cool young and sexy definition."

Robin Lewis is co-author of the New Rules of Retail.

He says it's all part of CEO Mike Jeffries' master plan to cultivate what he considers cool.

A visit to the Abercrombie flagship store in New York revealed there were no size 14's, the average woman's size in America, in the store.  After scanning multiple shelves and racks, mostly double-zeros and extra-smalls were found and a couple of large tops and size 10 pants, sales people there confirmed: Abercrombie doesn't carry XL or XXL for women.

A spokes person for Abercrombie & Fitch declined to comment, but in a 2006 interview CEO Jefferies told salon magazine: "We go after the attractive All-American kid a lot of people don't belong in our clothes, and they can't belong. Are we exclusionary? absolutely."

But Lewis says it's a model that may not fit the future. Plus sized shoppers now make up 67% of consumers.  I think the young people today want cool, but as they define it themselves from Dove's real beauty campaign - highlighting real women - to H&M's inclusion of plus sized swimsuit model Jennie Runk, many other brands are embracing that individualism.

And making their clothes more accessible. For example rival retailers H&M and American Eagle  both carry sizes up to 16 and 18 the largest at Abercrombie & Fitch? A size 10.

Copyright 2013 KLTV. All rights reserved.

  • More Local NewsNewsMore>>

  • UPDATE: All lanes of I-210 WB open near Enterprise

    UPDATE: All lanes of I-210 WB open near Enterprise

    Sunday, September 24 2017 7:49 PM EDT2017-09-24 23:49:17 GMT
    (Source: KPLC)(Source: KPLC)

    The left lane of I-210 westbound is blocked near Enterprise Boulevard due to a vehicle accident, according to DOTD. Traffic is backed up nearly a mile past the accident.

    More >>

    The left lane of I-210 westbound is blocked near Enterprise Boulevard due to a vehicle accident, according to DOTD. Traffic is backed up nearly a mile past the accident.

    More >>
  • FIRST ALERT FORECAST: Afternoon showers possible early this week with a cold front arriving late this week

    FIRST ALERT FORECAST: Afternoon showers possible early this week with a cold front arriving late this week

    Sunday, September 24 2017 5:26 PM EDT2017-09-24 21:26:15 GMT
    Rain chances increase MondayRain chances increase Monday

    By tonight, rain chances will be low. We will start with partly cloudy skies, becoming mostly clear late. Low temperatures will be in the low 70s. A few places north of I-10 will be in the 60s. It will still feel muggy overnight, thanks to the humidity. There could be some areas of patchy fog in the early morning hours on Monday. As we go through next week, the big story remains warm temperatures. 

    More >>

    By tonight, rain chances will be low. We will start with partly cloudy skies, becoming mostly clear late. Low temperatures will be in the low 70s. A few places north of I-10 will be in the 60s. It will still feel muggy overnight, thanks to the humidity. There could be some areas of patchy fog in the early morning hours on Monday. As we go through next week, the big story remains warm temperatures. 

    More >>
  • Longville man killed in vehicle crash Saturday night

    Longville man killed in vehicle crash Saturday night

    Sunday, September 24 2017 11:52 AM EDT2017-09-24 15:52:14 GMT
    (Source: Raycom)(Source: Raycom)

    A Longville man is dead following a two-vehicle crash in Beauregard Parish Saturday night. On Sept. 23, shortly after 9 p.m., Louisiana State Police Troop D responded to a two-vehicle crash involving a motorcycle on U.S. 171, about a mile north of U.S.190, in Ragley, according to Sgt. James Anderson, State Police spokesman. 

    More >>

    A Longville man is dead following a two-vehicle crash in Beauregard Parish Saturday night. On Sept. 23, shortly after 9 p.m., Louisiana State Police Troop D responded to a two-vehicle crash involving a motorcycle on U.S. 171, about a mile north of U.S.190, in Ragley, according to Sgt. James Anderson, State Police spokesman. 

    More >>
Powered by Frankly