Louisiana Traveler - Coke artist - KPLC 7 News, Lake Charles, Louisiana

Louisiana Traveler - Coke artist

Posted: Updated:
  • More Local NewsLocalMore>>

  • Cameron ferry back in service

    Cameron ferry back in service

    Wednesday, July 30 2014 6:11 AM EDT2014-07-30 10:11:06 GMT
    Officials have said the Cameron Ferry will be out of service until early Wednesday morning.No reason was given for the outage.Copyright 2014KPLC. All rights reserved.More >>
    Officials have said the Cameron Ferry will be out of service until early Wednesday morning.No reason was given for the outage.Copyright 2014KPLC. All rights reserved.More >>
  • BP claim forms circulating in LC area

    BP claim forms circulating in LC area

    Tuesday, July 29 2014 8:42 PM EDT2014-07-30 00:42:19 GMT
    Over the last couple of weeks someone has been circulating so-called BP oil claim forms in the Lake Charles area. While man, if not most medical claims associated with the Deepwater Horizon oil spill have been settled, someone is holding meetings around the Lake area trying to get people to sign up. But they're not too forthcoming when it comes to saying who they are or who they represent. Last week there were crowds at Miss Street Church of Christ during various times of the day."People ther...More >>
    Over the last couple of weeks someone has been circulating so-called BP oil claim forms in the Lake Charles area. While man, if not most medical claims associated with the Deepwater Horizon oil spill have been settled, someone is holding meetings around the Lake area trying to get people to sign up. But they're not too forthcoming when it comes to saying who they are or who they represent. Last week there were crowds at Miss Street Church of Christ during various times of the day."People ther...More >>
  • CPSB conference encourages principals to lead schools well

    CPSB conference encourages principals to lead schools well

    Tuesday, July 29 2014 7:38 PM EDT2014-07-29 23:38:11 GMT
    Every issue in a school always comes down to leadership. That’s one of the main points being driven at this year’s Calcasieu Parish School Board Leadership Summit. More >>
    Every issue in a school always comes down to leadership. That’s one of the main points being driven at this year’s Calcasieu Parish School Board Leadership Summit. More >>
LAKE CHARLES, LA (KPLC) -

They are hard to miss: Those displays advertising Coca-Cola products in area grocery stores. 

Many shoppers think they are just a kit out of a box, designed by some ad agency. But they are actually the brainchild of Steve Cape, who works at Coca-Cola in Lake Charles. 

"I am the P-O-S specialist," said Cape. "That's what they call me. Point of Sale. You know people think POS means. I kind of laughed when I heard that. But they were proud that they gave me that title."

Steve has been doing this for close to 30 years. He gave me a private tour of his workshop.

"We make anything from posters to life-size stand-ups. This truck took me a while to get it made. After I made the first one, I could reproduce it. I made about 10 of those. This ‘Always Coca-Cola sign' is hand painted from a brush. The squeeze bottle here was the first sign I ever did for Coke. I had two cans of spray paint and a couple of magic markers. They loved it," he said.

Steve keeps even more of his past projects in the warehouse.  

"Usually the floor here is covered with banners. We just have four or five out here right now," he said.

Steve has helped promote the Saints, NASCAR, beach events, Mardi Gras and LSU Football. He shows me a display made up of soft drink cartons forming the letters LSU. 

"That was at Wal-Mart and when they lost, I had to take it down immediately," he said.

And have you ever wondered how they make all the outdoor vinyl signs you see on street corners, advertising events and businesses?

"I just use my hand. I've been doing this 25 or 26 years. I can do one in about two minutes," he said.

"Really and truly, I think the airplanes I built are my favorites. They're in Market Basket and they've been there about a year. They really look cool," he said.

A guitar display currently inside area Market Basket and Brookshire Brothers stores is being entered into a national contest.

Copyright 2013 KPLC. All rights reserved.

Powered by WorldNow