LAKE CHARLES, LA (KPLC) - The Lake Charles/Southwest Louisiana Convention & Visitors Bureau won Outstanding CVB of the Year on Thursday at the 2013 Lt. Governor's Tourism Summit held in Lake Charles.
The bureau was honored due to its ability to plan and implement numerous major overlapping events with very little lead time, tourism officials said.
The bureau worked to preserve the area's Acadian heritage through the Great Acadian Awakening.
The bureau also helped facilitate events to celebrate Louisiana's Bicentennial and maximized national press exposure by spearheading Joshua Ledet's Homecoming Pep Rally for FOX's American Idol just two weeks after he was voted into the top three.
Officials said the events also allowed the CVB to work with regional partners and tourism entities across the state, including mobilizing 300 local volunteers.
The media coverage resulted in 1,569 articles produced and $5.6 million worth of free publicity, according to bureau personnel.
The bureau also won an award for Tourism Campaign of the Year. The bureau organized a 2012 National Tourism Week campaign and events that helped increase awareness among community residents and tourism stakeholders of the role tourism plays in the community.