La. Lieutenant Governor unveils new statewide tourism plans - KPLC 7 News, Lake Charles, Louisiana

Lt. Gov. unveils new statewide tourism plans

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LAKE CHARLES, LA (KPLC) -

Hosted by the Lake Charles Convention and Visitors Bureau, the 2013 Lt. Governor's Tourism Summit gave Louisiana Lt. Gov. Jay Dardenne the opportunity to tout the state and to review tourism efforts in 2012.

"We really had a great bicentennial celebration," said Dardenne. "I think that was kind of the theme of the year, obviously to look back on our history and our diverse culture and celebrate that." 

He also unveiled new initiatives for 2013.  

"I think the whole theme of our campaign - our television ads, our print ads - are focusing on Louisiana music and Louisiana food," he said. "They really kind of go together. I think that's the message we're trying to convey to people who come to Louisiana, primarily for those two - to enjoy those two aspects of Louisiana life."
 
That campaign, entitled "Pick Your Passion," includes the official Louisiana Tour Guide - also unveiled on Wednesday. It features award-winning jazz artist Irvin Mayfield.

"This being the year of music ... I think it's going to be big, not just for the state. I think it's going to be big for the industry itself and I think it's going to be a volcano and eruption of creativity," Mayfield said. 

Like any marketing and advertising campaign, it all costs money. 

"The dollars we get to market and advertise Louisiana out-of-state are going to bring many more dollars back into Louisiana to provide for our essentials like healthcare and education," said Dardenne. "That's the message we're trying to convey to policy makers."

They are efforts that Dardenne deems worth the work. 

"Our outdoors, our food, our music, our love of life ... the more we're able to communicate that to people outside of Louisiana, the more likely they are to visit," Dardenne said.

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