On a busy stretch of road, where anyone can see, a personal message splayed across a billboard for a certain someone.
"What a way to propose to someone!" said Cara Mahaffey, teacher at Lacassine High School.
Word spread quickly among Lacassine High employees, who wanted to know: who is Erin and did she say yes?
"Whoever is making the proposal looks like he'll be a lucky guy," said Lacassine High School Principal David Troutman.
"I think she should say yes," gushed Mahaffey.
"It's wonderful and it's unique. I think the lady should say yes. If anybody could take the time to do that he should be a great guy. She needs to say yes!" said an excited Monica Ardoin, office personnel at Lacassine High School.
Some speculated the mystery girl was a Saintsation, the Saints football team's cheerleaders.
"She had a football and was wearing a saints jersey so.." guessed Troutman.
After a little digging, we discovered Allen Says was the lucky man and he confirmed Erin did say yes. A quick call to KEM Outdoor, the company that owns the billboard said the ad cost a whopping $2500.
"Just think what the ring is going to look like," laughed Troutman.
A pretty penny for the girl he loves.