Sex, drugs and alcohol: Tips for watching Super Bowl commercials - KPLC 7 News, Lake Charles, Louisiana

Sex, drugs and alcohol: Tips for watching Super Bowl commercials with kids

© iStockphoto.com/Brad Killer © iStockphoto.com/Brad Killer

SOURCE Wake Forest University

As families get ready to watch the Super Bowl this weekend, what else will they see besides touchdowns and field goals?

Ads promoting alcohol and other products geared toward an older audience.

Christy Buchanan, professor of psychology at Wake Forest University and an expert on parent-child relationships, says parents shouldn't squirm on the couch until each round of beer ads is over, but should take action. They can turn uncomfortable moments in front of the TV into "values moments" with their children.

"It is important for parents to address issues and share their values," says Buchanan, "So, when beer commercials come on, talk about your views on drinking. There are so many societal messages that say 'drinking makes life fun.' This is a parent's opportunity to say what they think and start a discussion."

Pro football is by far the most popular sport to watch among kids; 66% of kids ages 7-11 say they watch pro football on television. A study by the non-profit group Common Sense Media reviewed nearly 6,000 commercials in 60 NFL games in a recent NFL season and found the following:

  • 300 of the ads were for alcohol
  • 40% of the games included advertisements for erectile-dysfunction drugs
  • 500 of the advertisements involved significant levels of violence, including gun fights, explosions, and murders
  • 80 of the advertisements involved significant levels of sexuality, including scenes about prostitution and strippers

Buchanan offers the following tips to parents trying to figure out what to do when a kindergartner asks, "What is Viagra?" or a teenager comments on how much fun people are having in a beer commercial:

  • Take a "values moment" -- Leave the TV on, but talk about family values. For older children (middle school age and up), use the opportunity to engage children in conversation, particularly about issues such as drinking.
  • Ask children what they think about what they are seeing or hearing, then respond to their perceptions and reactions.
  • Switch channels and find another show -- For younger children, hit the previous channel button to Animal Planet or "Sponge Bob" on the remote control. Go back to the game in two minutes.
  • Mute the TV -- Without the sound, commercials lose a lot of their impact. Use this time to talk about what's happening in the game.

"I do think that doing things like the Super Bowl can be 'family bonding' events despite the commercials," Buchanan says.

  • More Local NewsNewsMore>>

  • BREAKING

    Mancuso: Search in Starks related to decade-old missing persons case

    Mancuso: Search in Starks related to decade-old missing persons case

    Tuesday, January 23 2018 1:59 PM EST2018-01-23 18:59:07 GMT
    Calcasieu Sheriff Tony Mancuso says deputies are acting on a tip and searching a field in Starks for a body of a person missing for more than a decade. (Source: KPLC)Calcasieu Sheriff Tony Mancuso says deputies are acting on a tip and searching a field in Starks for a body of a person missing for more than a decade. (Source: KPLC)

    Authorities with the Calcasieu Parish Sheriff's Office are investigating after receiving a tip that a body of a person missing for more than a decade may be buried in a field behind the EZ Mart on La. 12 in Starks. However, Sheriff Tony Mancuso stressed that the investigation has revealed nothing thus far. "There is nothing concrete that tells us there is something or there isn't something," he said. Mancuso also put to bed social media rumors that multiple bodies have be...

    More >>

    Authorities with the Calcasieu Parish Sheriff's Office are investigating after receiving a tip that a body of a person missing for more than a decade may be buried in a field behind the EZ Mart on La. 12 in Starks. However, Sheriff Tony Mancuso stressed that the investigation has revealed nothing thus far. "There is nothing concrete that tells us there is something or there isn't something," he said. Mancuso also put to bed social media rumors that multiple bodies have be...

    More >>
  • Boil advisory in Elton lifted

    Boil advisory in Elton lifted

    Tuesday, January 23 2018 1:22 PM EST2018-01-23 18:22:32 GMT
    (Source: KPLC)(Source: KPLC)
    The boil advisory for the Town of Elton has been lifted according to town officials. Copyright 2018 KPLC. All rights reserved.More >>
    The boil advisory for the Town of Elton has been lifted according to town officials. Copyright 2018 KPLC. All rights reserved.More >>
  • BREAKING

    CPSO: Man laying on tracks struck, killed by train

    CPSO: Man laying on tracks struck, killed by train

    Tuesday, January 23 2018 12:40 PM EST2018-01-23 17:40:49 GMT
    A Houma man was laying on railroad tracks east of Lake Charles was killed Sunday night. (Source: Google Maps)A Houma man was laying on railroad tracks east of Lake Charles was killed Sunday night. (Source: Google Maps)

    A Houma man partially laying on railroad tracks just east of the Lake Charles city limits was struck and killed Sunday. The accident happened near where the tracks intersect with La. 3256, according to Kim Myers, spokeswoman for the Calcasieu Parish Sheriff's Office. Myers said that as the train was backing up around 11 p.m. Sunday, the engineer was unable to see Long, who was hit by the back end of the train. Long died at a local hospital.  Forensic Investigation Unit De...

    More >>

    A Houma man partially laying on railroad tracks just east of the Lake Charles city limits was struck and killed Sunday. The accident happened near where the tracks intersect with La. 3256, according to Kim Myers, spokeswoman for the Calcasieu Parish Sheriff's Office. Myers said that as the train was backing up around 11 p.m. Sunday, the engineer was unable to see Long, who was hit by the back end of the train. Long died at a local hospital.  Forensic Investigation Unit De...

    More >>
*DISCLAIMER*: The information contained in or provided through this site section is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional advice. Use of this site section and any information contained on or provided through this site section is at your own risk and any information contained on or provided through this site section is provided on an "as is" basis without any representations or warranties.
Powered by Frankly