Sex, drugs and alcohol: Tips for watching Super Bowl commercials - KPLC 7 News, Lake Charles, Louisiana

Sex, drugs and alcohol: Tips for watching Super Bowl commercials with kids

© iStockphoto.com/Brad Killer © iStockphoto.com/Brad Killer

SOURCE Wake Forest University

As families get ready to watch the Super Bowl this weekend, what else will they see besides touchdowns and field goals?

Ads promoting alcohol and other products geared toward an older audience.

Christy Buchanan, professor of psychology at Wake Forest University and an expert on parent-child relationships, says parents shouldn't squirm on the couch until each round of beer ads is over, but should take action. They can turn uncomfortable moments in front of the TV into "values moments" with their children.

"It is important for parents to address issues and share their values," says Buchanan, "So, when beer commercials come on, talk about your views on drinking. There are so many societal messages that say 'drinking makes life fun.' This is a parent's opportunity to say what they think and start a discussion."

Pro football is by far the most popular sport to watch among kids; 66% of kids ages 7-11 say they watch pro football on television. A study by the non-profit group Common Sense Media reviewed nearly 6,000 commercials in 60 NFL games in a recent NFL season and found the following:

  • 300 of the ads were for alcohol
  • 40% of the games included advertisements for erectile-dysfunction drugs
  • 500 of the advertisements involved significant levels of violence, including gun fights, explosions, and murders
  • 80 of the advertisements involved significant levels of sexuality, including scenes about prostitution and strippers

Buchanan offers the following tips to parents trying to figure out what to do when a kindergartner asks, "What is Viagra?" or a teenager comments on how much fun people are having in a beer commercial:

  • Take a "values moment" -- Leave the TV on, but talk about family values. For older children (middle school age and up), use the opportunity to engage children in conversation, particularly about issues such as drinking.
  • Ask children what they think about what they are seeing or hearing, then respond to their perceptions and reactions.
  • Switch channels and find another show -- For younger children, hit the previous channel button to Animal Planet or "Sponge Bob" on the remote control. Go back to the game in two minutes.
  • Mute the TV -- Without the sound, commercials lose a lot of their impact. Use this time to talk about what's happening in the game.

"I do think that doing things like the Super Bowl can be 'family bonding' events despite the commercials," Buchanan says.

  • More Local NewsNewsMore>>

  • Teal Pumpkin Project hits Southwest Louisiana

    Teal Pumpkin Project hits Southwest Louisiana

    Monday, October 23 2017 5:13 AM EDT2017-10-23 09:13:43 GMT
    (Source: Candy Rodriguez/KPLC)(Source: Candy Rodriguez/KPLC)
    People are decorating their lawns with teal pumpkins in an effort to raise awareness for children with food allergies.  This was all started by the Food Allergy Research & Education (FARE) in 2014 in an effort to raise awareness of food allergies and promoting inclusion of all trick-or-treaters throughout the Halloween season. By handing out non-food items, things like stickers, glow sticks, pencils and other small toys. Lake Charles resident, Barbara Bazzell, is part...More >>
    People are decorating their lawns with teal pumpkins in an effort to raise awareness for children with food allergies.  This was all started by the Food Allergy Research & Education (FARE) in 2014 in an effort to raise awareness of food allergies and promoting inclusion of all trick-or-treaters throughout the Halloween season. By handing out non-food items, things like stickers, glow sticks, pencils and other small toys. Lake Charles resident, Barbara Bazzell, is part...More >>
  • Thousands without power throughout Southwest Louisiana

    UPDATE: Many still without power throughout Southwest Louisiana

    UPDATE: Many still without power throughout Southwest Louisiana

    Sunday, October 22 2017 10:45 PM EDT2017-10-23 02:45:53 GMT
    Power OutagePower Outage

    Entergy and Beauregard Electric report thousands without power this morning after a line of very strong thunderstorms with wind gusts in excess of 50 mph blew through Southwest Louisiana.

    More >>

    Entergy and Beauregard Electric report thousands without power this morning after a line of very strong thunderstorms with wind gusts in excess of 50 mph blew through Southwest Louisiana.

    More >>
  • Our Lady Immaculate Catholic School in Jennings closed Monday due to power outage

    Our Lady Immaculate Catholic School in Jennings closed Monday due to power outage

    Sunday, October 22 2017 9:46 PM EDT2017-10-23 01:46:17 GMT
    Power OutagePower Outage

    Our Lady Immaculate Catholic School in Jennings will be closed Monday, Oct. 23 due to a power outage, school officials have announced. Many areas of Southwest Louisiana are still without power after strong thunderstorms moved through on Sunday morning, causing numerous outages throughout the region. Copyright 2017 KPLC. All rights reserved. 

    More >>

    Our Lady Immaculate Catholic School in Jennings will be closed Monday, Oct. 23 due to a power outage, school officials have announced. Many areas of Southwest Louisiana are still without power after strong thunderstorms moved through on Sunday morning, causing numerous outages throughout the region. Copyright 2017 KPLC. All rights reserved. 

    More >>
*DISCLAIMER*: The information contained in or provided through this site section is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional advice. Use of this site section and any information contained on or provided through this site section is at your own risk and any information contained on or provided through this site section is provided on an "as is" basis without any representations or warranties.
Powered by Frankly