L'Auberge du Lac Casino Resort SVP & GM Named to Board of Directors for the Chamber Southwest Louisiana

LAKE CHARLES, La. — L'Auberge du Lac Casino Resort, a luxury 242-acre Texas Hill Country-themed resort in Lake Charles, Louisiana, announces the appointment of senior vice president and general manager Geno Iafrate to the board of directors for the Chamber Southwest Louisiana. Iafrate's term, effective immediately, extends through December 2011.

Iafrate directs all operations at L'Auberge, which includes a 26-story hotel complex with approximately 1,000 rooms and suites, championship golf course, full service spa, extensive meeting space and a casino featuring 63 table games and 1,600 slot machines.

Iafrate has served in a variety of gaming and hospitality management positions across several regional and major gaming markets over the past twelve years.  Most recently he served as the senior vice president and general manager of Harrah's Entertainment's northwest Louisiana operations, including the Horseshoe Casino & Hotel and Louisiana Downs, both located in Bossier City, Louisiana.  Previous positions include vice president and assistant general manager at Harrah's Entertainment's Flamingo Las Vegas and Rio All-Suites Hotel and Casino in Las Vegas, Nevada and the Grand Casino in Biloxi, Mississippi.  Mr. Iafrate also held positions at Harrah's in Tunica, Mississippi and as a member of the Harrah's Entertainment Central Division team.

George Swift, president and CEO of the Chamber Southwest Louisiana and the Southwest Louisiana Economic Development Alliance said, "We welcome Mr. Iafrate to the Chamber board and know his experience will be a tremendous help as we work together to strengthen the Southwest Louisiana economy." He added, "Pinnacle Entertainment plays a key role in marketing our region as the destination of choice for business and leisure travelers and we appreciate their ongoing commitment to excellence and their continued support of the Chamber."

While in Bossier City, Iafrate was actively involved in the community as a board member for the Greater Bossier Economic Development Foundation, the American Red Cross and as a member of the Military Affairs Council at Barksdale Air Force Base. He was an active participant with United Way, heading up the agencies 2008 Day of Caring. In 2008 he was named Southern Gentleman of the Year for the Southern Cooking Classic benefitting Southern University. Iafrate was also actively involved with the Councils on Aging, the Shreveport Regional Arts Council, the March of Dimes and the Shack Harris and Doug Williams Foundation. He looks forward to continued strong civic involvement in Southwest Louisiana and strengthening L'Auberge's support of agencies that improve the region's quality of life.

Iafrate holds a bachelor's degree in business administration from West Virginia University. He is married with two children.