LAKE CHARLES, LA (KPLC) - The Saints' advancing to Super Bowl 44 in Miami has meant good business for L&G Concessions.
The company's vendors travel all across the United States, setting up concession stands on street corners throughout communities, selling popular merchandise or "must-haves" for the moment.
Jim Hicks is one of the company's vendors. His booth in front of Wal-Mart on Highway 14 has been very busy, even in spite of the recent cold weather.
"If they can put 'Saints' on it we pretty much sell it," said Hicks.
Hicks and his colleagues have only been in the area since the Saints beat the Colts a week ago and advanced to the Super Bowl. Hicks said as Super Bowl Sunday nears, he's starting to see a lot more anticipation on his customers' faces.
"They're getting more and more excited the closer the game gets," said Hicks.
Hicks said the most popular items are anything with "Who Dat?" labeled on them. Other top-sellers are Saints car flags and Drew Brees shirts for women.
Hicks said the price of most of the items he sells his comparable to the merchandise in most sporting good stores.
If the Saints are victorious next Sunday against the Colts, L&G plans on keeping their concession stands around town for two to three weeks selling Super Bowl championship merchandise.
Most of the concession stands take cash only, with the exception of the stand on Lake Street, which takes credit cards as well.