Retailers look to cash-in on after Christmas sales

by Brandon Richards bio | email

LAKE CHARLES, LA (KPLC) - You could call it the Christmas holiday's answer to Thanksgiving's Black Friday.

Consumers have grown to expect great bargains on the day after Christmas.  The day after Christmas is also important to retailers because it gives them an opportunity to make up for lost revenue, especially in a year that hasn't been that hasn't been kind to their bottom line.

Local retailers like Target and Old Navy extended their store hours.

Target managers reported a line outside their store when they opened at seven in the morning. Old Navy also reported large crowds.

The day after Christmas is also huge when it comes to gift returns and exchanges. Both Old Navy and Target say local shoppers didn't seem to be in a hurry to return or exchange their Christmas presents Saturday morning, but the crowds at their customer service centers grew rapidly after noon.

As far as top-selling items go, managers at Target say many shoppers were looking to stock up on discounted holiday products for next Christmas.  Old Navy had discounts of up to 60% off and was selling jeans for $15.

Only time will tell whether the day after Christmas was enough to help retailers turn things around on this year's lackluster sales.

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