Consumers, retailers prepare for Cyber Monday - KPLC 7 News, Lake Charles, Louisiana

Consumers, retailers prepare for Cyber Monday

By Brandon Richards  bio | email

LAKE CHARLES, LA (KPLC) – The Monday after Thanksgiving has become known as Cyber Monday, a day when many Americans browse for holiday deals online.

The term was coined in 2005 after retailers started noticing a trend of people shopping for deals online. Most will shop from the comforts of home, while others will shop online while at work.

Nearly ninety percent of retailers are expected to participate in Cyber Monday this year, a number that is up from 83.7 percent last year and 72.2 percent in 2007.

"Retailers have a very acute sense of the importance of Cyber Monday in kick-starting holiday sales," said Scott Silverman, Executive Director of Shop.org, a division of the National Retail Federation. "Americans appreciate the convenience of shopping online, which doesn't require standing in line, circling for a parking spot or even changing out of your pajamas."

While 96 million shoppers will browse for online deals Monday, November 30th, Lake Area shopper Alexis Washington won't be joining them.

Washington says while she shops online occasionally, she would rather do her holiday shopping in-person.

"A lot of the sales online aren't the same as the ones in the store," said Washington. "Some things are more expensive, some things aren't. I'd just rather come to the store and get it because they probably have coupons and stuff you can use here in the store that you probably can't use online."

Lake Charles Old Navy store manager Monica Martin admits that some items on OldNavy.com are sometimes more expensive than the items in the store. Martin says many shoppers will end up returning their online purchases for refunds or exchanges to the store because they're not what they were expecting.

"If you check online and you're shopping and you want to call the store, we can make some comparisons for you to make sure that you're getting the best price, whether online or in the store," said Martin.

CyberMonday.com is a site that offers links to holiday deals from more than 700 retailers nationwide, as well as deals exclusively for CyberMonday.com users.

Retailers are riding a wave of consumer spending that started leading up to Black Friday last week that they hope continues online with Cyber Monday.

Copyright 2009 KPLC-TV. All Rights Reserved.

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