KPLCTV.COM Online Media Guide - KPLC 7 News, Lake Charles, Louisiana

KPLCTV.COM Online Media Guide

For more information about how kplctv.com's 1,000,000 page views, by over a 120,000 unique users, per month will provide the cost-efficient component required to make your advertising campaigns even more effective, contact:

Jessica Thomas

Internet Sales Director
jessicathomas@kplctv.com

337-437-7590

Ad Creative Dimensions  Max File Size Max Animation
Length 		  File Formats
 In-page Ad Creative Sizes      
 120x240 Mini-Skyscraper * 40k  :15  GIF, JPG, SWF
 300x150 Spotlight 40k  :15  GIF, JPG, SWF
 180x150 Rectangle * 40k  :15  GIF, JPG, SWF
 300x250 Island 40k  :15  GIF, JPG, SWF
 490x25 Sponsor Header 40k  :15  GIF, JPG, SWF
 468x60 Banner 40k  :15  GIF, JPG, SWF
 728x90 Leaderboard 40k  :15  GIF, JPG, SWF
 * Can accommodate video clip 40k  :30 max clip   AVI,MOV,WMF
Video Companion Ad Creative Size      
 300x250 Island 40k   :15  GIF, JPG, SWF

 

  • Pre-Roll Clip Length:  viewer preferred is :10; absolute maximum :15
  • Post-Roll Clip Length:  maximum :30 

Versions - up through Flash 8

Click Tracking
For Flash creative to click through properly in our ad serving system, clients must insert the "clickTAG" variable into the .fla file so that performance can be properly tracked. Targets for clickthrough must be set to _blank to open in a new window.

More information about clickTag can be found on Adobe's website: http://www.adobe.com/resources/richmedia/tracking/designers_guide/ and http://www.adobe.com/devnet/flash/articles/flash8_bestpractices_10.html

Example code: (please note preferred structure of clickTAG with case of letters as indicated)

on (release) {
getURL (clickTAG, "_blank");
}
Additional Flash file items:

  • Backup jpg/gif can be submitted
  • Animation cannot continue past 3 loops
  • Frame rate must be 18fps
  • File size should not exceed 40k

 

Expandable Banners (User-initiated)
Expandable Banners can be accepted for the following ad unit dimensions (300x250 and 728x90).

  • Must use Approved 3rd party rich media vendor (see below)
  • Ad code for expanding unit must be provided by one of the Approved 3rd party rich media vendors (see below)
  • Method of expansion and un-expansion must be the same. (i.e., mouse-over)
  • Close Button must be placed in the top right corner labeled with 11px black font surrounded by 4px padding

Maximum Expansion:
728x90 expands to 728x270 (expands down only); Polite file load - 80k
300x250 expands to 500x500 (expands left and down only); Polite file load - 80k

Expandable Banners (auto-initiated)
Expandable Banners can be accepted for the following ad unit dimensions (850x30).

  • Must use Approved 3rd party rich media vendor (see below)
  • Ad code for expanding unit must be provided by one of the Approved 3rd party rich media vendors (see below)
  • Only available on site Homepage
  • Frequency cap 1 per 12 hours
  • Method of expansion and un-expansion must be the same. (i.e., mouse-over)
  • Close Button must be placed in the top right corner labeled with 11px black font surrounded by 4px padding

Maximum Expansion:
850x30 expands to 850x300 (expands down only); Polite file load 80k

Approved Third Party Rich Media Vendors (Third Party Servers):
Atlas
Doubleclick
Eyeblaster
Eyewonder
Pointroll

Other Ad Creative Guidelines

  • Animation/Looping are limited to a maximum of 3 with each loop not exceeding 15 seconds
  • Ads may not contain persistent rapid/strobing animation
  • Creative on a white background must contain a 1 px black border
  • All rich media must be submitted 4 business days prior to campaign start to allow for testing

 

Frequency Capping
Video: 1 per 5 minute frequency cap on video pre-roll inventory
Expanding 850x30 Pencil Ads: 1 per 12 hour frequency cap