KPLC 7 News, Lake Charles, LouisianaKPLC Production Profile

KPLC Creative Brief

Business name, address and web site
Your Name and contact information
What is your company's objective or mission
statement?
What is the nature of your business?
Who is your competition?
How do you differ from the competition?





Who are your key customers?
Choose 3 adjectives to describe how you want
your company to be perceived by the audience?






















Does your company have a professionally designed
logo?

How will you supply your logo to our production
department?



When viewers see your commercial, what actions
do you want to inspire?




If the audience could come away with only one
thought about your company, what would you like
it to be?
List any visual elements that you would like us
to utilized in your commercial.




Do you have any literature or video available
concerning your company, products or services?
Who is responsible for project approval?
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